Openda has agreed a deal with German club FC Bayern Munich for the rights to broadcast the Bundesliga, the country's top football league. The agreement is valued at €10 million per season and will run until 2027.

The deal also includes the rights to stream live matches on Openda's platform, which will be available in more than 80 countries worldwide. This means that fans will have access to all of the action from the Bundesliga without having to pay for expensive subscriptions or pay-per-view fees.

For Lens, this is a significant coup as they were previously unable to broadcast their home games due to financial constraints. However, thanks to Openda's deal, Lens can now continue to showcase their talent to a wider audience.

Lens' value to Openda is estimated at €50 million, making them one of the most valuable clubs in Germany. The company sees potential in Lens' ability to attract new viewers and increase its revenue streams through streaming services.

Overall, this deal marks a major step forward for both Openda and Lens, who are now able to reach new audiences and generate revenue from their broadcasting rights. It also shows the potential for football clubs to benefit financially from digital platforms, particularly those that offer high-quality content and user-friendly interfaces.